By Meghak Gupta Chennai, India – In a shocking revelation that has stirred public outrage and raised serious concerns about consumer protection in the jewellery sector, popular retailer Lalitha Jewellery has come under fire for allegedly selling fake gold beneath stone-studded necklaces. Multiple customers have reported that after purchasing necklaces embedded with decorative stones, they discovered that the gold underneath the stones was either of poor purity or completely fake.
The Allegation
The issue came to light after a few vigilant customers decided to have their jewellery tested by independent gold appraisers. According to their claims, while the visible portions of the necklaces appeared to be genuine gold, the sections concealed beneath the stones reportedly failed standard purity tests. This suggests a possible deliberate attempt to reduce gold content in areas not immediately visible to buyers.
Social Media Outcry
The controversy quickly gained traction on social media with hashtags like #FakeGoldAlert, #LalithaJewelleryScam, and #ConsumerRights trending in Tamil Nadu. Disappointed customers have started sharing receipts, videos, and photos to substantiate their claims, demanding an apology, refund, or legal compensation.