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“How many of you are on WhatsApp? 95 to 98% people. so today I’m going to talk to you about something called introduction capital”, says Anurag Batra.  The reason he talks about WhatsApp is because the old saying was a family that prays together stays together but the new saying is a family that’s on WhatsApp together stays together. He feels the old saying was those who help themselves God helps them, and he thinks the new saying is people who help others, God helps them.

20 years back, Anurag Batra was in a Business School with his friend Amit Kapoor. Anurag grew up in a middle-class family in Gurgaon. His parents had recognition and then he went to engineering school and to a Business School. When he was in the Business School add very limited ambition. His ambition was to join an IT services company in marketing. He almost did that from campus and got through. He was supposed to join it till he met a friend who introduced Anurag to his brother-in-law who was setting up Colliers Jardine in India. That was a turning point. He went to his dad and met the gentleman who told him about Colliers Jardine.

Anurag Batra’s mind changed and he joined Colliers Jardine. Colliers Jardine is regarding a joint venture between HDFC and Ireland affairs. They do property services. But the traditional mindset of land broking when made his parents think otherwise. As a kid he would always read magazine. He used to read a lot of newspapers and magazines. So, with the help of two of his friends, he started of a company called exchange for media. It was started to build a B-to-B exchange for buying and selling of media time and space. It was a failure for the first 3 years and then it evolved into a daily newsletter for the media advertising communication industry. 18 months back Anurag Batra bought business work.

We are in a culture where all of us want to get ahead, all of us have deadlines, dreams ambitions, goals whether materialistic non materialistic. He thinks the notion of helping others may sound little earlier to some of them who may do it consciously or se who does it unconsciously. It may be a notion that is real but all of us are very individualistic. All of us want to do well in life all of us don’t find time for ourselves when you talk about helping others and you know all of us are struggling.

Anurag Batra even in his busy schedule, whatever little time he gets he spent it on introducing people to people. Some of them ask for introduction and some of them don’t ask for introduction and he does it.  It is something that he invests his energy, time and mind. The reason Anurag Batra does it is because he like and believe that it’s his duty to help people in some way. He does it because he knows in the past when he helps people, they help me back. It may not be the same set of people but other people.

Anurag Batra thinks the notion of helping other seems perfect. He believes in the law of karma. He thinks what matters is intent and sincerity. Helping doesn’t mean that it may come in the form of money or in some material way, it may come in a way that is even more valuable than money, concludes Anurag Batra.


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